Marketing is becoming more and more personalised, in its struggle to stand out and catch customers’ attention amongst the barrage of information to which we are all subjected. Marketers are looking for new ways to present products and services better. What trends will come to the fore in 2022 and what should be emphasised in your advertising campaigns? Let’s take a look at a few options.
2way communication
If traditional marketing is one-sided and doesn’t elicit feedback, then modern digital marketing adapts to the user and communicates with them on multiple convenient platforms. This is called dialogue marketing. Users like this kind of interactivity; 82% want an immediate response from the company on marketing and sales issues, and 90% expect a quick response from the support team. Omnichannel is the ability to respond quickly, collect detailed user data and personalise communication.
Don’t think that only chatbots or instant message services are suitable for dialogue marketing. You can also use SMS, which might be more convenient for some situations. To learn about how to implement omnichannel and what it is for, check out this article.
Artificial Intelligence
AI will continue to dominate digital marketing, from chatbots to content creation. Robots analyse user behavior on platforms, providing marketers with more detailed customer journey analytics, and personalise targeted and contextual advertising.
Facebook uses AI to optimise ad texts for users, determining what to highlight in the ad; headline, body text or description. The choice depends on the user’s reaction to other ads.
Artificial intelligence is infiltrating the area of content creation, which has long been considered inaccessible to machines due to their inability to be creative.
Without human input, the Jarvis tool can write search engine optimised articles for blogs and social networks. It supports multiple languages.
This means you can use AI for deeper and more detailed analysis of SMS mail-outs and for creating texts for them.
Geofencing
Geofencing is a technology for tracking users who enter a certain geographical area. When they arrive, they instantly receive push notifications, SMS etc. The goal of geofencing is to catch clients as they pass. Research shows the effectiveness of this method; 53% of shoppers made a purchase after a message in the geofencing area.
For example, a potential customer walks past your café, and they receive an SMS stating that you now have discounts for lunch.
You can determine the position of the user by their device ID via GPS, Wi-Fi, or mobile data. It is also necessary to work with the user after they have left the geofencing coverage area by displaying ads and sending individual offers.
When using Geofencing, make sure your actions comply with local laws and regulations, which vary and are often subject to change. To avoid fines, you should only send messages to subscribers who have given consent to receive SMS mail-outs. These may be subscribers from your own database, or from the database of a mobile operator with whom you have signed an agreement.
The geofencing market is projected to reach over $ 2 million by 2025. According to data for 2021, 54% of users in the world access the network from mobile devices, and this figure is growing from year to year.
Whatever the trends next year, you can always implement them using tools for SMS mail-outs on the Intis Telecom platform. Register for free and start sending text messages to your clients.
